Digital Printing Revolutionizes Business Marketing

A quick search of the phrase “online printing services” will literally net thousands of instant results. Many of these websites promote an infinite list of options such as business cards, short run brochure printing, fliers, direct mail pieces, photo albums, and color copies. The competition is tremendous and the prices are equally tremendous. A short time ago, the same would not be true. Professional printing was very expensive and out of reach for most everyone except large, successful corporations. All of the modern advancements would never be possible without Digital Printing.New printing techniques have allowed organizations and businesses of all types to increase their profit margins by reducing their marketing budgets, while at the same time increasing the beauty of their promotional materials. These materials, such as brochures, letterhead and business cards, are important because they convey a message about an organization, and everyone wants that message to be great. Not so long ago, such a move would not have been possible. The cost per 1000 pieces is dramatically reduced with Digital Printing, over previously available printing methods, and this cost reduction allows businesses to stock up on items they regularly use, without breaking the bank. Individuals and small organizations have also the new printing methods beneficial for the exact opposite reason. Instead of buying 5,000 pieces (which previously may have been the only available option due to constraints on printing systems), these organizations can easily buy only 50 pieces for a very low cost. With such a low investment required, it’s easy to grow!Prior to Digital Printing, people employed many other printing methods and processes to get the job done in the easiest way known at the time. Such methods included the use of wood blocks, ink jet printers, dot matrix printers, the printing press and movable type. Before wood blocks, texts and manuscripts were handwritten by scribes. In the grand scheme of world history, this bygone era was not really all that long ago. It was just a little more than 1,800 years. Printing methods have evolved tremendously over the centuries and years from being very tedious and expensive to amazingly fast and very affordable. Never before in history has the printing process seen such high quality, dependability, and lightning fast turnarounds. The flexibility of Digital Printing has profited both organizations and individuals.